Good design

Reduce Reuse Recycle

A new logo was required to simplify things. As we had grown ,and developed, all the new products they had mostly been launched with adhoc eagle images coupled together by the in house team.

We needed new signage for billboards, vehicle, and print adverts; one logo to bind us and set us free was the cry..... and the brief went out for something that expressed our philosophy ,was universal across our product range and still kept our traditions going strong . We stumbled on a company by chanceNiNor architects who where just branching into logo design /branding they were perfect great professional and intune with our way of thinking which meant they could understand our brief rapidly.

The new logo was a huge success gathering many nicknames immediately my personal favourite being the Jesus eagle (because it looked like a cross ) it also looked great on tshirts and all promotional material it showed we were open for business welcoming accommodating and serious ,it also inspired us to think out of the box. Instead of just printing the same logo on different coloured buckets we decided to take a good look at the problem of packaging inventory which was becoming a bother , the price of a container had sky rocketed with the price of crude oil and now accounted for a whooping 10% of the product cost more in some case’s ,added to this was the inventory we had to keep for the various brands which resulted in quite a lot of capital being tied down .

We came up with a novel way to solve this problem we would develop a translucent container with an opaque colored nylon bag which once filled was heat sealed and held the paint. In this way the;

1, containers were universal solving our inventory problem

2, we could keep the color association with the brands keeping customer loyalty without diluting the brand

3, the seal sorted out adulteration problems , the finish product also looked good enough to lick .

4, the Containers and the Nylon sleeves are recyclable helping the bottom line while making us look good and showing we cared

We were almost back at the table , we were rolling the economy was booming and everything seemed to be going fine , wrong the world was in a recession and it was about to come home to bite us the banking system would all but collapse at the same time as the political system would freeze up .

The market was about to test our resolve and we were ready