In a bid to hold onto what remained of our Brand intergrity (the quality we were suppose to stand for)
Once we found out where our lunch was going we slashed our distributors list taking back control and changed the color of our buckets from generic white to green.
Two quick fixes which would expose the under pinning’s of our world.
The first thing noticed was a huge drop in our cash flow: this would cause us to look inside for the first time in years , everything was rotten and antiquated from staff ,to accounting methods to dealings with suppliers
We will take a surgical view to everything wring out savings from our suppliers , fire redundant staff and begin writing custom software to better handle our unique needs
Once we had been stripped bare by this exercise we were able to take a critical look at ourselves and access our strengths:
Good brand , good staff, location, loyal customer base .
And weakness :
narrow range of products , tight distribution network, no certification .
One of the consequences of the adulterators was there was now a whole new product category “crap” which the painters loved, what you saved on paint you spent twice on labour.
Meanwhile the whole of the industry was in the same position , one of the premium players would make redundant their head of R&D , we hired him immediately and began to create a state of the art R&D department .
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